This program familiarizes students with some of the foundational concepts in entrepreneurship and allows them to apply their creativity in designing a solution to two short cases. For instance, we will look at the process of recognizing and enacting market opportunities and the importance of segmenting your customers when designing initial market solutions. Both aspects come accompanied by a short case study that challenges students to apply the knowledge they learn and arrive at a comprehensive understanding of the issues at hand.

Upon successful completion of this micro-credential, you'll receive:

• Two PD Points
• A Certificate of Achievement
• A UWA Professional Development Transcript, listing all successfully completed micro-credentials

Delivery mode

Online

Course dates

1 October 2025 - 20 November 2025

Applications close

5 September 2025

Duration

5 weeks

Total effort

55 hours

Academic lead:  Dr Sebastiaan van Doorn

Cost

UWA Starter fees for 2025 –

Broadway Schools

$82.50 (inc GST) per micro-credential for students
from participating partner schools (register via your school)

$165 (inc GST) per micro-credential for individual
students from non-partner schools

Non-Broadway Schools

$247.50 (inc GST) per micro-credential for students
from participating partner schools (register via your school)

$495 (inc GST) per micro-credential for individual
students from non-partner schools

 

Critical information summary

Critical Information Summary - MKTGM114 (PDF 245KB)

 

Become familiarized with entrepreneurship and decide whether it is something that students want to pursue in more detail.

How does it work?

Online with a required on-campus activity.

• Online lectures
• Workshops
• Private study

What's next after this course?

Future study

Students who successfully complete this micro-credential will: 

• Receive a UWA Professional Development Transcript at the end of your studies, listing all completed UWA micro-credentials – great for uni entry and your resume!
• Earn 2  stackable  PD Points -  complete two more UWA Starter micro-credentials to earn 6 PD Points and gain credit for one unit towards selected UWA bachelor degrees.
• Gain points that can contribute towards admission to UWA via Experience-based entry.