Postgraduate

Graduate Certificate in Marketing

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers.
Course Details Careers & further study Fees & Scholarships Admission requirements How to apply Contact us Enquire Apply

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Student Central

The University of Western Australia (M355), 35 Stirling Highway, Perth, Western Australia 6009

Telephone

131 UWA (131 892)

International

(+61 8) 6488 1000

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8.30am - 5pm AWST, Monday - Friday

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Careers and further study

Explore the career opportunities available to you.

Career Pathways

Graduates can choose to work in a variety of areas, including advertising, marketing research and analysis, public relations, and marketing and communications. Opportunities are available in agencies, as well as in the public, private and not-for-profit sectors.
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Career Pathways

Graduates can choose to work in a variety of areas, including advertising, marketing research and analysis, public relations, and marketing and communications. Opportunities are available in agencies, as well as in the public, private and not-for-profit sectors.

Further Study

Students who complete the Graduate Certificate in Marketing with a weighted average of at least 65% may choose to progress into the Master of Marketing or Master of Commerce, with full credit for completed units.
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Further Study

Students who complete the Graduate Certificate in Marketing with a weighted average of at least 65% may choose to progress into the Master of Marketing or Master of Commerce, with full credit for completed units.

Fees and scholarships

Learn more about the fees that apply to you for this course.

Domestic Student Fees

Annual course fee
2025
Full-Fee Paying Place $17,050.00

For Full-Fee Paying places, students are charged an annual course fee, charged per credit point at a rate dependent on the course in which the student is enrolled. Annual course fees are calculated based on a standard annual study load of 48 credit points (1.0 EFTSL).

Check the handbook to confirm the annual study load for your course.

Visit the Fee Calculator and select your course type to find out more. Fees are subject to annual indexation.

More information on how fees are calculated.

Fee calculator

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

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Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.

Cost of living

Admission requirements

If you’re interested in furthering your career by studying this postgraduate course, find out the admission details below

Admission Requirements

(1) To be considered for admission to this course an applicant must have—
(1)(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) Significant work experience including at least 5 years with a material level of responsibility.
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Admission Requirements

(1) To be considered for admission to this course an applicant must have—
(1)(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) Significant work experience including at least 5 years with a material level of responsibility.

Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.
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Ranking and Selection Process

Where relevant, admission will be awarded to the highest ranked applicants or applicants selected based on the relevant requirements.

ADMISSION REQUIREMENT

English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.

Minimum overall IELTS score of 6.5, with no band less than 6.0.

ADMISSION REQUIREMENT

English competency

How to apply

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Ready for the next step?

Find out how to apply through our simple online application process. 

We'll guide you through our entry requirements, admission pathways available to you and application deadlines for your chosen course. 

We can’t wait for you to join us!  

Apply now

Course details

The Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing.

About the course

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing.
View full details

About the course

Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing.

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

Marketing students at UWA have the opportunity to undertake projects for organisations, and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.
Graduate Certificate in Marketing

Quick details

Status
  • Available
Locations
  • Perth (Crawley campus)
Attendance
  • Part-time only
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • 12 hours per unit per week (comprising 3 hours of contact time and 9 hours of individual study time)
Level of study
  • Postgraduate
Course Code
  • 41290
  • This course is not available to international student visa holders
View full details
Graduate Certificate in Marketing

Quick details

Status
  • Available
Locations
  • Perth (Crawley campus)
Attendance
  • Part-time only
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • 12 hours per unit per week (comprising 3 hours of contact time and 9 hours of individual study time)
Level of study
  • Postgraduate
Course Code
  • 41290
  • This course is not available to international student visa holders
Full time/part time duration
  • 1 year part-time
Degrees course is available in
  • Graduate Certificate in Marketing
STUDY YOUR WAY

Flexibility

We understand that life is busy. That's why our postgraduate courses are designed so you can balance your work and studies. Our flexible postgraduate experience includes the opportunity to study part time, a range of units that are taught after hours, and the option to learn via intensive units. Ask our Student Central team for advice on choosing the right postgraduate route for you. Find out more here.

STUDY YOUR WAY

Flexibility

Course structure

Postgraduate coursework degrees and combined (coursework and research) degrees comprise a number of units. Refer to the course structure for more information.

Course structure details

Why study this course?

  • This course concisely covers marketing fundamentals to develop a sound understanding of the topic.
  • Marketing skills are complementary to numerous fields and can enhance organisational value. 
  • Firms are increasingly seeking employees that understand how to attract and engage customers.

Why study this course?

You'll learn to:

  • understand consumer behaviour
  • use your analytical skills to interpret trends and marketing effectiveness
  • think strategically to implement marketing plans

You'll learn to:

Accreditation

      

The UWA Business School is accredited by EQUIS and the Association to Advance Collegiate Schools of Business (AACSB), and is a Communicating Signatory to Principles for Responsible Management Education (PRME). 

EQUIS and AACSB are the leading business school accreditations in Europe and North America respectively, meaning that your business degree will be recognised by employers around the world.

Accreditation