Undergraduate
Marketing
Contact us
Address
Student Central
The University of Western Australia (M355), 35 Stirling Highway, Perth, Western Australia 6009
Telephone
131 UWA (131 892)
International
(+61 8) 6488 1000
Hours
Frequently asked questions
Events you may be interested in
Show more eventsCareers and further study
This course opens up a world of future study pathways and career opportunities.
Career Pathways
Master of Marketing
Further Study
The benefits of Commerce Honours - Anya's story
Anya completed her Bachelor of Commerce in Marketing (Honours) in 2017 and has since embarked on a PhD in Marketing. We caught up with her to find out what her honours year was like and what advice she’d give to anyone considering honours in Commerce.
Andrea Bradbury – Marketing and Economics
While at UWA I studied a Bachelor of Commerce majoring in Marketing and Economics with a Business Law minor and did a semester on exchange at Copenhagen Business School. I completed the Communications Council Graduate Program in 2013 and was hired as a graduate with Meerkats, the brand leadership company, in 2014 where I continued to work as Brand Coordinator until late 2016. Following this, I moved to West Australian Ballet as part of their Marketing Team, where I’ve been for the past year.
Andrea Bradbury – Marketing and Economics
While at UWA I studied a Bachelor of Commerce (Majoring in Marketing and Economics with a Business Law Minor) and did a semester on exchange at Copenhagen Business School. I completed the Communications Council Graduate Programin 2013 and was hired as a Grad with Meerkats, the Brand Leadership Company in 2014 where I continued to work as Brand Coordinator until late 2016. Following this, I moved to West Australian Ballet as part of their Marketing Team, where I’ve been for the past year.
I was just lucky that my step into Advertising was so smooth and I’ve always been conscious that it often isn’t that easy for others. So outside of work I’ve been keen to be involved in providing support for people wanting to move into the Advertising/Marketing Industry through mentoring events with year 12s at my old high school, organizing social and networking events as a Committee Member on YoungbloodsWA and volunteering at UWA’s Markam events.
My nerdy passion is strategic thinking and creative solutions. Good brands really understand the importance of marketing strategy being at the very core of their business - in terms of understanding what it is that their company exists in the world to do. Then they use that strategy to make decisions on what products to sell, how to make them, where and how to sell them and what function their brand plays in the lives of their consumers. If time and energy were no object I truly would be the happiest person in the world to sit down with every business and talk about their strategy. I guess I would like to make a difference in the world by trying to provide businesses that add real value into the world with the tools they need to design a marketing strategy for their sustainability.
Toe the Line
The benefits of Commerce Honours - Ivan's story
Ivan completed his Bachelor of Commerce in Marketing and Management (Honours) in 2018 and is now an account executive at a Perth market research company.
He shares his experiences in honours, the benefits for employment prospects and some of the challenges to be aware of.
Fees and scholarships
Domestic Student Fees
For Commonwealth-supported places, student contribution amounts are charged by unit, based on area of study. For a fee estimate, go to the Fee Calculator and select “I want to price my units”. Fees are subject to annual indexation. Refer to the Handbook to identify the units required. More information on how fees are calculated.
Scholarships
Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.
Cost of living
International Student Fees
Onshore international students are charged an annual course fee, charged per credit point at a rate dependent on the course in which the student is enrolled. Annual course fees are calculated based on an annual study load. Check the handbook to confirm the annual study load for your course.
Find out more about international student tuition fees and visit the fee calculator for the relevant course fees.
Fees are subject to annual indexation.
Scholarships
Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.
Cost of living
Admission requirements
The University of Western Australia welcomes applications from international and domestic school-leavers. If you’re interested in studying this major, find out the admission details below.
Minimum entry requirements
- 3.3
- 79
- 270
- 330
- 300
- 66
- 1170
- 60
- 80
Admission requirements
English competency
English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.
Minimum overall IELTS score of 6.5, with no band less than 6.0.
How to apply
Ready for the next step?
Find out how to apply through our simple online application process.
We'll guide you through our entry requirements, admission pathways available to you and application deadlines for your chosen course.
We can’t wait for you to join us!
Course details
About the course
Quick details
- Available
- Perth (Crawley campus)
- Albany (Regional campus)
- Full-time
- Part-time
- On-campus
- Semester 1, Semester 2
- 12-15 contact hours, plus at least twice as much of your own study time
- Undergraduate
- MJD-MRKTG
- 3 years (BCom); 4 years (BPhil [Hons])
Why study this course
- Marketing is vital to business performance and there is strong growth for marketing graduates (joboutlook.gov.au, 2019)
- Gain the frameworks and knowledge you need to translate data into insights, develop and test new products and services, create a digital marketing campaign and competitive marketing strategy
- Focus on entrepreneurship and new business development, with significant local industry participation from organisations such as Metrix Consulting, Destination Perth, PerthCool Magazine and The Higher Mix.
Jessica Baldock
Jessica Baldock
I chose to study Accounting and Marketing because I knew both would provide me with a fantastic overall understanding of how businesses operate and the world of commerce. I really enjoy being able to use creativity and research in my Marketing major while developing more analytical and number-based skills in Accounting.
Find out more about studying marketing at UWA
Milan Vaswani
Milan Vaswani
I’m studying Marketing and Management. I’m looking forward to applying what I’m learning in my course directly to my family business, which is something studying part-time has permitted me to do. The majority of my university life has been spent with the Economics and Commerce Student Society (ECOMS). The campus culture of UWA is one of the main reasons why I transferred to UWA – the atmosphere is so inviting and through organisations like ECOMS, the professional development opportunities are endless.
The most enjoyable part of my academic degree would have to be working in teams. It is one of the most underrated aspects of university education as there is hardly ever a time in any workforce where you don’t have to work in a team.
You may also be interested in these courses
Communication and Media Studies 
Management 
English Literary Studies Course Structure
Our undergraduate degrees offer you a broad range of options allowing you to combine subjects in a way that matches your career goals and personal interests.
Popular combinations
Industry advisory group
We partner with major marketing and branding organisations in Perth to ensure our students are career ready when they graduate, including:
- Painted Dog
- Meerkats
- Carat
- Perth Zoo
- Water Corp
- Firefly360
- Metrix Consulting
- The Brand Agency
Hands on social media experience
Why business degrees are worth it
In this uncertain climate, a business degree is a valuable investment. Australian business graduates enjoy some of the highest employment rates in the country - here's why a business degree is worth it.
Why take a second major
- Expand your skills - Taking a second major either in a complementary area or in something like music or languages will show you have developed skills such as, teamwork, creativity, critical thinking, digital literacy and presentation skills – which are highly sought after in the workforce.
- Add it to your resume – Employers are looking for graduates who have skills in a variety of areas. Two majors will expand your career prospects and help you stand out amongst the crowd.
A day in the life of a communications student
Spend a day in the shoes of Jack - an artist, photographer and filmmaker pursuing a Master of Strategic Communication.
Student Exchange & Study Abroad
What's the difference between the Bachelor of Commerce and Bachelor of Business?
If you’d like to study business, how do you decide between a Bachelor of Business and a Bachelor of Commerce? We tell you how.
Your degree options
This major is offered as a degree-specific, or first, major for these degrees. It is also offered as a second major in our other bachelor's degrees.
Bachelor of Commerce
Bachelor of Philosophy
You'll learn to
- apply various components of marketing to create customer value
- critically analyse customer decision making and customer-facing interactions
- research and analyse market opportunities
- evaluate both personal and an organisation’s communication strategies
Put theory into practice
Current UWA students are eligible to take one of our professional experience units. These units bridge the gap between university and the workplace by providing opportunities to gain hands-on, practical experience. You can master new skills, make connections and network, get a taste of the opportunities in the workforce and add experience to your resume, all before graduating.
Find out more about Work Integrated Learning.
Meet our students
A day in the life of a communications student
Seeking a career in sports media? Katrina chose to pair her Commerce degree with a Master of Strategic Communication. Read more in A day in the life of a communications student.
Accreditation
The UWA Business School is accredited by EQUIS and the Association to Advance Collegiate Schools of Business (AACSB), and is a Communicating Signatory to Principles for Responsible Management Education (PRME).
EQUIS and AACSB are the leading business school accreditations in Europe and North America respectively, meaning that your business degree will be recognised by employers around the world.
How you can go beyond the classroom with UWA's Work Integrated Learning Internship Program
Keen to get a taste of your future career while you're studying?
At UWA, all courses have opportunities for internships and Work Integrated Learning, giving you the chance to apply your knowledge in real workplace settings while building your skills and connections. Hear from one of students, Sydney Stokes, on her journey at UWA and experience with one of UWA's partners, the Western Force.